Kerri Thornblad | AVP, Marketing, DIRECTV Advertising

The Homecoming: Kerri started at DIRECTV Advertising many moons ago in sales, discovered she loved being behind the scenes building pitch decks and narratives, moved into ad sales marketing, and took the full journey through AT&T, Xandr, and Warner Media before coming home to DIRECTV Advertising. 🏠

From Satellites to Convergence: Years ago, DIRECTV meant satellites. That's the heritage, and the team is proud of it. But over the last couple of years, the business has become a completely converged platform built to make the TV experience better for consumers and better for brands. 📡

The Out-of-Home Surprise: Most people associate DIRECTV Advertising with residential, in-home advertising. What they don't know is that over the past 30 years, DIRECTV has built a massive commercial business across airlines, hotels, bars, and restaurants. DIRECTV Remote now lets brands tap into that out-of-home footprint. ✈️

DIRECTV Isn't the Storyteller. It's the Stage: DIRECTV Advertising loves everyone's content. They're not competing with the networks. They're the platform that brings all of that content together in one place. The Corner Store concept for their upfront embodied exactly that: everything you know and love behind one door. 🎬

The Corner Store Upfront: This year, DIRECTV Advertising kicked off the upfronts with intimate client lunches and dinners at The Corner Store in New York. The idea: corner stores mean convenience, everything behind one door. That's the DIRECTV promise to advertisers and consumers. 🏪

Mad Men on Rewatch: Kerri is currently rewatching Mad Men (perfect timing for upfronts week) and says it's only gotten better with age. She listens to Good Hang and Smartless every week, and her travel hack for LA trips: always stay on New York time. Never adjust. 🕐